One reason I am particularly fond of Amazon.com is because of the site’s user reviews. Feedback from customers/users can lend credibility to, or advise against, a purchase.
Clearly many people feel the same way when shopping for a service. They want to know that other people would recommend the service before they invest their money.
Let’s face it, people today are very skeptical. There are many products and companies that claim to deliver but do not. We are constantly exposed to infomercials and “miracle products” that seem too good to be true (overly enthusiastic actors included).
Customer testimonials are a great way to attract and convince prospects to purchase your product or service. While it may be easier to throw a written testimonial up on a website and drop it into brochures, it is much more effective to use video. In fact, a recent study by GetResponse (http://tinyurl.com/ylmmtbw) showed that emails containing video received a 96.38% higher click through rate (CTR) than emails without video – proof that video is more engaging than text.
Video testimonials show prospects a person they can relate to – a person with a similar problem or situation that was solved by your product or service.
Customer testimonial videos are pretty easy to produce. You provide the camera and your customers provide the content. There are, however, a few things to keep in mind so that your video produces the results you’re looking for:
Authenticity – You want to use customers that will allow you to share their full name, proving that these are actual satisfied customers, not actors.
Target demographic –Show testimonials from people that match your target demographic. People relate to others of a similar age, industry or occupation, geographical location and the like.
Be specific – Testimonials should tell how your product or service solved a problem, met a need or fulfilled a desire. Prospects need to know why your customers are happy and would strongly recommend doing business with you. It’s also beneficial to include quantitative facts. For example, how much money was saved by using your service?
Plan and practice – You want your customer testimonial videos to reflect real sincerity in a businesslike and professional manner. While you may need to help the customer develop a script or outline, be sure it is truly the customer’s voice that comes through strongly and convincingly.
Written testimonials are often limited to a few sentences, while video testimonials can allow customers to expand on their experience and show their personal enthusiasm. Done right, videos of satisfied customers can be one of your most effective sales tools.
There are many websites where you can upload your videos, including YouTube, Google, and Yahoo, however, videos specifically pertaining to business can be uploaded to eCorpTV.