Posts Tagged 'online video'

eCorpTV – New Affiliate Marketing Program

Affiliate marketing programs offer businesses the opportunity to generate additional revenue through their existing marketing efforts by promoting another company’s products or services. 

The eCorpTV Affiliate Marketing Program is a great way for SEO providers, ad agencies, video production studios, PR firms, web developers, and other pertinent businesses to earn incremental revenue every month. For every company you refer that signs up for an eCorpTV account, you will receive a 50% commission of their monthly subscription – for the life of their account!

It is free to become an Affiliate Partner and upon joining, partners will have access to banners, URL and text links that can be placed on websites and in emails.  It is simple and easy to incorporate this program into your existing website and email templates.

Additionally, Affiliate Partners are given access to stats on the number of clicks their banners and email links receive, the number of conversions, and pending commission payments.

The eCorpTV Affiliate Marketing Program is a simple and transparent way to earn money through your website and existing email marketing efforts.  What do you have to lose?  Sign up today!  Click here to sign up or view additional information on the eCorpTV Affiliate Marketing Program

Influencing Prospects with Video Testimonials

One reason I am particularly fond of Amazon.com is because of the site’s user reviews. Feedback from customers/users can lend credibility to, or advise against, a purchase.

Clearly many people feel the same way when shopping for a service. They want to know that other people would recommend the service before they invest their money.

Let’s face it, people today are very skeptical. There are many products and companies that claim to deliver but do not. We are constantly exposed to infomercials and “miracle products” that seem too good to be true (overly enthusiastic actors included).

Customer testimonials are a great way to attract and convince prospects to purchase your product or service. While it may be easier to throw a written testimonial up on a website and drop it into brochures, it is much more effective to use video. In fact, a recent study by GetResponse (http://tinyurl.com/ylmmtbw) showed that emails containing video received a 96.38% higher click through rate (CTR) than emails without video – proof that video is more engaging than text.

Video testimonials show prospects a person they can relate to – a person with a similar problem or situation that was solved by your product or service.

Customer testimonial videos are pretty easy to produce. You provide the camera and your customers provide the content. There are, however, a few things to keep in mind so that your video produces the results you’re looking for:

Authenticity – You want to use customers that will allow you to share their full name, proving that these are actual satisfied customers, not actors.

Target demographic –Show testimonials from people that match your target demographic. People relate to others of a similar age, industry or occupation, geographical location and the like.

Be specific – Testimonials should tell how your product or service solved a problem, met a need or fulfilled a desire. Prospects need to know why your customers are happy and would strongly recommend doing business with you. It’s also beneficial to include quantitative facts. For example, how much money was saved by using your service?

Plan and practice – You want your customer testimonial videos to reflect real sincerity in a businesslike and professional manner. While you may need to help the customer develop a script or outline, be sure it is truly the customer’s voice that comes through strongly and convincingly.

Written testimonials are often limited to a few sentences, while video testimonials can allow customers to expand on their experience and show their personal enthusiasm.  Done right, videos of satisfied customers can be one of your most effective sales tools. 

There are many websites where you can upload your videos, including YouTube, Google, and Yahoo, however, videos specifically pertaining to business can be uploaded to eCorpTV.

Premier Video Sharing Site For Business Reaches Key Milestone

eCorpTV.com surpasses 5,000 videos posted

WAYNE, PA, December 16, 2009 – Rob Lail, president of eCorpTV has announced that his business-focused video sharing site has experienced dramatic growth, receiving submissions of more than 42,000 videos and posting more than 5,000 of those on the eCorpTV.com site since its launch only one year ago. Many of the biggest names in business are already benefiting including Toyota, PNC Equity, Sealed Air Corporation, Teleflex and lawinfo.com, to name a few.

“Clearly, companies have come to appreciate the real value of video for nearly every area of their businesses including not only sales and marketing but product promotion and tutorials, customer education, talent recruitment, public relations, and staff training and motivation. eCorpTV.com targets business users in a way unlike most other video-sharing sites because it breaks through the clutter of YouTube while offering advanced functionality and significant advantages – such as password-protected viewing – allowing its use, for example, for companies’ in-house training purposes,” Lail said, adding “submissions are being received from every corner of the globe.”

Business focus is maintained through the eCorpTV professional screening process that ensures each video submitted scores highly in one of the following key categories: information, demonstration, education/consulting, innovation, interaction or involvement and tasteful commercialism/ advertising. This screening, by additionally reviewing quality of content and integrity of the community, means that as few as 5% of the videos submitted to the site are actually posted on it. In fact, in November 2009 more than 11,400 submissions were received by eCorpTV.com while only 568 made the cut.

Key to successful global business-to-business engagement is access to the workplace audience. While many businesses – and even some countries – today block many “entertaining” video-sharing sites, eCorpTV.com, since it represents professionally-screened, valid business communications, is unblocked.

eCorpTV.com has made ease of use for both users submitting content and those who access that content paramount enabling more than 20 different video formats and establishing channels segmented by geographical location, industry and business-use type. Site contributors are encouraged to feature selected videos to further facilitate access and promotion.

“We encourage companies in every industry, globally, to take a good look at our unique offering. eCorpTV’s mission is to engage business – and business only – in this critically important communications segment that is moving at an incredible pace. We are positioned to handle the volume and are committed to continuous service improvement while we meet the demand seamlessly. Now, it’s on to 10,000,” Lail commented.

Online video sharing and content ownership rights

An increasing number of businesses are posting online videos to promote their brands, products and services. Many of these videos are posted on a select number of video sharing sites. Though most of their energy may be focused on driving traffic and views, companies should also be mindful of how the video sharing sites can use their content.

For example, the Terms and Services from several video sharing sites reads:

“You hereby grant (Video Hosting Company) a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the Submissions in connection with the (Video Hosting Company) Website and (Video Hosting Company) (and its successor’s) business, including without limitation for promoting and redistributing part or all of the (Video Hosting Company) Website (and derivative works thereof) in any media formats and through any media channels.”

So, companies may still retain the rights to their content, but the video sharing site can do whatever they want with all or part of the video. Sure it’s free to upload videos, but surely claiming ownership rights to use those videos has a high value to video sharing sites. Some sites also intrude on your brand by placing a logo watermark in the bottom right corner of your video.

Have you ever wondered what would happen if Google sold YouTube to another company or started selling its videos to other companies to use freely (maybe they already do)? How would you feel knowing that you’ve lost control of your personal property and the context in which it is used?

Online video marketing and the adverse effects of pre-roll advertising

Companies today must find alternative ways to reach consumers – new ways to cut through all the clutter. With the increasing popularity of online video marketing, many have turned to pre-roll advertising.

We’ve all been exposed to this intrusive form of advertising. According to Burst Media’s survey, 75% of respondents found pre-roll ads invasive. For example, you want to watch a specific video but are first forced to watch a 30 second video featuring a blanket with sleeves.

Burst Media’s survey also found that 49.6% of 25 to 34-year-olds will bail as soon as they see a pre-roll and this rises to 60% for those over 55.

I almost always bail during pre-roll ads for two reasons. 1.) I’m annoyed because I want to watch my video right NOW. 2.) I don’t want a sleeved blanket; it looks ridiculous and highly flammable. Many sites claim to match pre-roll ads to video content, but I have seen many inconsistencies.

Pre-roll ads not only disrupt the viewer’s online experience, they also hold disadvantages for companies that post videos, including:

1. High bail out rate—Consumers want information NOW and can’t be forced to view something they didn’t choose. They will bail out during the pre-roll before even seeing your video.
2. Loss of control—You don’t have a say in what type of commercial is played before your video. It may be for a competitor or for something that contradicts your brand.
3. Short attention spans—Those pre-roll ads detract from the time and focus that should be spent on your video.

What is your tolerance level for pre-roll ads? What determines whether you watch or bail?

Corporate TV Site Shows Demand for Online Business Videos

Corporate TV and online business video site, eCorpTV.com released 2nd quarter numbers showing continued demand for online business videos.

Wayne, PA – Corporate TV and online business video site eCorpTV continues to release numbers that demonstrate an increasing demand for its dedicated business video sharing and hosting services. Over 21,000 visitors came to the corporate TV (http://www.ecorptv.com) channel, eCorpTV in June 2009, an increase of 170% from May 2009; page views were up 309% from May to June 2009, at over 284,000. As well, over 1,100 online business videos (http://www.ecorptv.com/videos) have been posted on eCorpTV since its launch in October 2008.

“We saw the need for a video-sharing channel dedicated exclusively to business videos and the initial research confirmed our vision. It is exciting to see our web traffic and video submission numbers repeatedly confirm the concept,” reports Rob Lail, President and Co-founder of eCorpTV.

The Corporate TV and online business video site is the first in this space and offers its basic channel free to businesses and viewers. For businesses, it is a no-cost solution to showcase their products and how-to videos, attract new customers, build brand awareness and cut through the clutter of sites such as YouTube. Unlike other non-business websites eCorpTV is not blocked at the corporate workplace, enabling companies to increase their B2B reach with their content. “A majority of our site traffic is M-F, 9-5,” adds Lail. “This makes us highly relevant for B2B marketers.”

Internally, businesses can utilize a password protected channel for its staff training videos, increasing efficiency while lowering training costs. In these tough economic times, it’s not surprising that Fastenal, QVC, Invisible Fence, Vishay and a host of others have signed up.

For viewers, they can find, watch and engage with corporate video content online, become more informed about a company’s products or services and use a central resource to gather or compare company information.

Welcome to eCorpTV!

Robert LailPhone Number: 1.800.909.6811
Fax: 610.254.9190
E-Mail: ecorptvbusinessvideos@gmail.com
Website: http://www.eCorpTV.com
Video: http://www.ecorptv.com/users/eCorpTV/videos/public

My name is Robert Lail. For over 30 years now I’ve been a sales recruiter and trainer. As Vice President of Marketing for Videolearning Systems, Inc., I had the opportunity to develop national sales campaigns for clients that included the U.S. Navy and the U.S. State Department. It’s also been my honor to act as a Keynote Speaker for the International Television Association and the American Society of Training and Development.

In 1996, I established MarketMakers Group, a firm that specializes in B2B market research, sales lead generation and telemarketing programs for technically complex and high-end products and services. Our clients include General Electric Corporation, Agilent Technologies and Oki Data. Visit http://www.marketmakers.com for more information.

In August of 2008, I founded eCorpTV in response to research that showed the need for a video sharing web site that is dedicated exclusively to business videos. Since then, Fortune 500 companies and small businesses alike have been using eCorpTV to cut through the clutter of consumer video-sharing sites and attract new customers in a professional web environment. eCorpTV.com is free for corporations to use and viewers to access. Visit http://www.ecorptv.com for more information, or to post a video of your business!


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