Posts Tagged 'video marketing'

Using Video as a Marketing Tool

Using Video as a Marketing Tool

Have you thought of using videos to market your business or service? If not, it’s time to start.
If you have an online business or offline for that matter using video as a marketing tool is a wise choice.

Although there are many that will want to read more about your business or service, the majority are enticed by visuals. Don’t believe me? Sit for one afternoon and simply count all the commercials and infomercials that are broadcasted daily. This same concept can be applied to your business. Adding videos to your marketing plan will help your market and community connect with you.

It is difficult to express emotion with words, although there are many that can do it successfully. With the use of video, your viewer will instantly connect with your emotion and passion. You don’t have to go to the extreme as such individuals on infomercials but simply describing your product or service is a way to connect with your audience and ultimately your customer base.

A few points to keep in mind when using video to market your business or service:

- Don’t be too flashy: it may work for some on television but you don’t want to categorized as a infomercial salesman type

- Be honest: your audience, target market, customers and clients will be able to detect instantly if you are not being honest, perhaps some may not right away but ultimately they will.

- Be clear: when using video be sure to be clear in both the quality of the video itself and in your appearance and words

- Be concise: keep your videos short and sweet, many will disagree on length of video clips, so the best bet is to determine how long you will sit through a video and gage your videos to that length. Many will not sit for more than 3 minutes and you don’t want to lose the attention of your market.

Ultimately, using videos as a marketing tool is a smart and innovative idea that many are using. What are you waiting for? Start today!

Perry Lawrence is a video industry veteran. He hosts http://AskMrVideo.com – a video marketing educational website.

Using Video to Sell Products

We all know that the use of videos is not new, especially when promoting a product. However, did you know that by including a video to your site your amount of sales can actually increase? Although many will not necessarily watch the video, simply having the option to view a video is a plus.

Including a video on your site of a product you are selling or promoting will give the consumer two viewpoints:

1. The trust factor is increased – the client or customer will trust you the company or business owner more if you are willing to place a video on your site. It also shows that you believe in what you are selling and are willing to promote it on your site with the use of videos.

2. You care – investing in the time to include a video as well as explanations, examples, testimonies, etc of a product you are selling or promoting will tell the consumer that you care about your site, and your product. You will be viewed as more reliable and your sales will increase.

When implementing the use of a video on your site, you may want to consider the following:

1. Add a link for the view to click on to view the video

2. Embed the actual video to your product page

Embedding your video to the product page will actually generate a higher view rate. Although both options are great, when given the option of clicking on a link or viewing right away the later is more effective. Also take into consideration the display format of your video; the most common spot is above the page fold.

Another point to keep in mind is a very important one. We all know that including videos will increase your view rate but just as creating good content, it is wise to create quality videos as well. No one wants to view a poor quality video, which can actually be detrimental to your site and product. Remember quality is best in all mediums.

- Perry Lawrence (aka Mr Video) is host of AskMrVideo.com, a website devoted to all things relating to video marketing and production.

Using Video as a Marketing Tool

Have you thought of using videos to market your business or service? If not, it’s time to start. If you have an online business or offline for that matter using video as a marketing tool is a wise choice.

Although there are many that will want to read more about your business or service, the majority are enticed by visuals. Don’t believe me? Sit for one afternoon and simply count all the commercials and infomercials that are broadcasted daily. This same concept can be applied to your business. Adding videos to your marketing plan will help your market and community connect with you.

It is difficult to express emotion with words, although there are many that can do it successfully. With the use of video, your viewer will instantly connect with your emotion and passion. You don’t have to go to the extreme as such individuals on infomercials but simply describing your product or service is a way to connect with your audience and ultimately your customer base.

A few points to keep in mind when using video to market your business or service:

- Don’t be too flashy: it may work for some on television but you don’t want to categorized as a infomercial salesman type

- Be honest: your audience, target market, customers and clients will be able to detect instantly if you are not being honest, perhaps some may not right away but ultimately they will.

- Be clear: when using video be sure to be clear in both the quality of the video itself and in your appearance and words

- Be concise: keep your videos short and sweet, many will disagree on length of video clips, so the best bet is to determine how long you will sit through a video and gage your videos to that length. Many will not sit for more than 3 minutes and you don’t want to lose the attention of your market.

Ultimately, using videos as a marketing tool is a smart and innovative idea that many are using. What are you waiting for? Start today!

- Perry Lawrence (aka Mr Video) is host of AskMrVideo.com, a website devoted to all things relating to video marketing.

Influencing Prospects with Video Testimonials

One reason I am particularly fond of Amazon.com is because of the site’s user reviews. Feedback from customers/users can lend credibility to, or advise against, a purchase.

Clearly many people feel the same way when shopping for a service. They want to know that other people would recommend the service before they invest their money.

Let’s face it, people today are very skeptical. There are many products and companies that claim to deliver but do not. We are constantly exposed to infomercials and “miracle products” that seem too good to be true (overly enthusiastic actors included).

Customer testimonials are a great way to attract and convince prospects to purchase your product or service. While it may be easier to throw a written testimonial up on a website and drop it into brochures, it is much more effective to use video. In fact, a recent study by GetResponse (http://tinyurl.com/ylmmtbw) showed that emails containing video received a 96.38% higher click through rate (CTR) than emails without video – proof that video is more engaging than text.

Video testimonials show prospects a person they can relate to – a person with a similar problem or situation that was solved by your product or service.

Customer testimonial videos are pretty easy to produce. You provide the camera and your customers provide the content. There are, however, a few things to keep in mind so that your video produces the results you’re looking for:

Authenticity – You want to use customers that will allow you to share their full name, proving that these are actual satisfied customers, not actors.

Target demographic –Show testimonials from people that match your target demographic. People relate to others of a similar age, industry or occupation, geographical location and the like.

Be specific – Testimonials should tell how your product or service solved a problem, met a need or fulfilled a desire. Prospects need to know why your customers are happy and would strongly recommend doing business with you. It’s also beneficial to include quantitative facts. For example, how much money was saved by using your service?

Plan and practice – You want your customer testimonial videos to reflect real sincerity in a businesslike and professional manner. While you may need to help the customer develop a script or outline, be sure it is truly the customer’s voice that comes through strongly and convincingly.

Written testimonials are often limited to a few sentences, while video testimonials can allow customers to expand on their experience and show their personal enthusiasm.  Done right, videos of satisfied customers can be one of your most effective sales tools. 

There are many websites where you can upload your videos, including YouTube, Google, and Yahoo, however, videos specifically pertaining to business can be uploaded to eCorpTV.

Online video marketing and the adverse effects of pre-roll advertising

Companies today must find alternative ways to reach consumers – new ways to cut through all the clutter. With the increasing popularity of online video marketing, many have turned to pre-roll advertising.

We’ve all been exposed to this intrusive form of advertising. According to Burst Media’s survey, 75% of respondents found pre-roll ads invasive. For example, you want to watch a specific video but are first forced to watch a 30 second video featuring a blanket with sleeves.

Burst Media’s survey also found that 49.6% of 25 to 34-year-olds will bail as soon as they see a pre-roll and this rises to 60% for those over 55.

I almost always bail during pre-roll ads for two reasons. 1.) I’m annoyed because I want to watch my video right NOW. 2.) I don’t want a sleeved blanket; it looks ridiculous and highly flammable. Many sites claim to match pre-roll ads to video content, but I have seen many inconsistencies.

Pre-roll ads not only disrupt the viewer’s online experience, they also hold disadvantages for companies that post videos, including:

1. High bail out rate—Consumers want information NOW and can’t be forced to view something they didn’t choose. They will bail out during the pre-roll before even seeing your video.
2. Loss of control—You don’t have a say in what type of commercial is played before your video. It may be for a competitor or for something that contradicts your brand.
3. Short attention spans—Those pre-roll ads detract from the time and focus that should be spent on your video.

What is your tolerance level for pre-roll ads? What determines whether you watch or bail?


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